1. The Hidden Gold

    “Social capital is an economic idea that refers to the connections between individuals and entities that can be economically valuable. Social networks that include people who trust and assist each other can be a powerful asset. These relationships between individuals and firms can lead to a state in which each will think of the other when something needs to be done. Along with economic capital, social capital is a valuable mechanism in economic growth.”

    1. When your current patron gives you a “lead” on a new donor, that is social capital in action.
    2. When your friend introduces you to your {soon to be} boss, that is social capital in action.
    3. When a volunteer suggests a new operating procedure that saves you money, that is social capital in action.

    It makes a lot of sense to nurture and use your network in bad and good times in order to achieve greater personal and organizational success. In other words, find the hidden gold.

    2. Filed ↓ social capital economic social network growth future relationship | May 14, 2009 | 107670374

  2. Get Noticed!

    Do a Google search for your Company and you’ll notice the top results include a few sites that aren’t exactly favorable to your brand. You must have a Web site dedicated to providing corporate information. It carries information for careers, investors, suppliers, and journalists.

    Develop a unique Web site for each country that you do business in {and where you have a physical presence} - include the word “your brand” in the Header {H1} Tag and get a few people to link to this column, add it to their bookmarks, and perhaps even get a few other folks to blog about it, Digg it or otherwise promote this article.

    In a short amount of time, I’m sure that it would rise to the top.

    How do you get people talking about your company? Create the news. It isn’t easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press.

    3. Filed ↓ Brand Reputation Business Building Relationship | May 6, 2009 | 104093869
  3. Responsive Twitter followers are similar: they take action on your tweets by spreading them or talking back to you.

    Responsive Twitter followers are similar: they take action on your tweets by spreading them or talking back to you.

    4. Filed ↓ relationship twitter future branding marketing engaging audiences | May 2, 2009 | 102511907

  4. Social Etiquette !!!

    Remember the other person is real – not just a computer connection. Respond in a reasonable time, don’t ignore them and be sure to follow through on anything you commit to do.

    5. Filed ↓ Relationship Building Networking Social Science Technology Branding Business Tia Carr Williams art | May 1, 2009 | 102114328