1. The Hidden Gold

    “Social capital is an economic idea that refers to the connections between individuals and entities that can be economically valuable. Social networks that include people who trust and assist each other can be a powerful asset. These relationships between individuals and firms can lead to a state in which each will think of the other when something needs to be done. Along with economic capital, social capital is a valuable mechanism in economic growth.”

    1. When your current patron gives you a “lead” on a new donor, that is social capital in action.
    2. When your friend introduces you to your {soon to be} boss, that is social capital in action.
    3. When a volunteer suggests a new operating procedure that saves you money, that is social capital in action.

    It makes a lot of sense to nurture and use your network in bad and good times in order to achieve greater personal and organizational success. In other words, find the hidden gold.

    2. Filed ↓ social capital economic social network growth future relationship | May 14, 2009 | 107670374

  2. Relationship

    Alliances should be an integral part of your business strategy because of the incremental opportunity that they represent.  When crafted correctly, they grow the market for everyone and strengthen your value chain. 

    The key to an effective alliance is growth.

    You want to make sure your partnership will make the whole pie bigger by enabling access to new or adjacent markets, rather than divide a non-growing pie further.

    3. Filed ↓ alliance relationship business growth value | April 24, 2009 | 99618852