Get Noticed!
Do a Google search for your Company and you’ll notice the top results include a few sites that aren’t exactly favorable to your brand. You must have a Web site dedicated to providing corporate information. It carries information for careers, investors, suppliers, and journalists.
Develop a unique Web site for each country that you do business in {and where you have a physical presence} - include the word “your brand” in the Header {H1} Tag and get a few people to link to this column, add it to their bookmarks, and perhaps even get a few other folks to blog about it, Digg it or otherwise promote this article.
In a short amount of time, I’m sure that it would rise to the top.
How do you get people talking about your company? Create the news. It isn’t easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press.
