Brand Offerings
Businesses also need to think about how they can get their customers excited and enthused about their brand offerings. An engaged customer will likelier share links to an organisation’s page and publish comments through social media channels. Many videos have quickly become internet sensations this way.
Creating a great viral video, however, is a lot harder than it sounds. Shampoo brand, Dove, is renowned amongst the advertising and media community for effective use of internet video.
Instead of creating television commercials about their products and brand, Dove produced a short clip which questioned society’s mainstream portrayal of beauty.
