May 2009
48 posts
Win a trip to Bali or Langkawi ! http://htxt.it/5oEf ↂ
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The Hidden Gold
“Social capital is an economic idea that refers to the connections between individuals and entities that can be economically valuable. Social networks that include people who trust and assist each other can be a powerful asset. These relationships between individuals and firms can lead to a state in which each will think of the other when something needs to be done. Along with economic...
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Coolspotters →
Today’s trends for clothes, shoes, sunglasses, cell phones, cars {and just about everything else} start with the world’s true trend-setters – celebrities and public figures. And usually, by the time something cool trickles down to the rest of us…it’s not cool anymore. It’s yesterday. It’s over. It’s so last season. Until now, the only glimpse you’d get into the product choices of your favorite...
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“The destiny of a company like Alessi is to live as close as possible to the...”
– Alberto Alessi
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WatchPrague’s Franz Kafka International Named World’s Most Alienating Airport
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Social Networking 101 →
This primer will help nonprofits learn how to use social networking data to power their online marketing programs.
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Lessons From The Past
Can the business practices of the 1930s yield useful lessons for executives setting priorities in today’s uncertain and evolving environment?
For investments to promote innovation, the answer may be yes. Executives are often told to maintain investment during downturns. It’s easy to question this countercyclical advice, however, in times like the Depression or the present, when the volatility of...
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Personal Brand + ...
Picture a person who has a stack of resumes to review and they are Googling each candidate. Who stands out to them? Is it the person with no Google results? Probably not. Remember, that in a study done by Execunet, 87% of recruiters and hiring manager DO Google potential candidates and 45% of them will eliminate candidates based on their findings. It is important prior to building your Google...
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AD-fly →
AD-fly is a new URL shortener that aims to stand from the pack by giving the whole thing an interesting twist: each time someone visits one of your shortened links, you will be paid money. In theory, this referral earning program will last for as long as Ad.fly is up and running, and the amount that is put your way is 10 % of all referral earnings. You will need a PayPal account, and your...
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ROBO.to →
Presented by Particle, Robo.to is a brand-new service which can be defined as a digital calling card that comes complete with a wealth of information. This includes the number of people that follow you on Twitter, and the latest files that you have uploaded to online services
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Recession ?
Find your core customer - This is trickier that it sounds because your core customers may not be the biggest spenders. They are the people who attract others to your business, who are the “acid test” for your brand and who represent your brand in the minds of other customers.
Become a direct marketer - Test everything before you commit large dollars. Instead of running a huge promotion, try...
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Raveal →
Raveal provides a portfolio and resume service to people that goes beyond established resume building sites. This solution gives you the power to build an eye-catching portfolio of your work and experience.
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Dropmind →
Your brain works as an incredible machine that processes a whole lot of information in microseconds and relates it to other information in order to create new data, transmit it to the environment and adapt to new situations.
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Are You A Marketer ?
If you’re new to marketing, welcome to a function that nobody understands and everybody thinks they know better than you do. It helps if you’re a bit of a masochist and have thick skin !!
Here’s the rules of the Game
Sales is your friend. The whole “natural tension between sales and marketing” thing is a dysfunctional crock. Sales owns the customer relationship. As a marketer, one of...
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Gen F
Do you think your company will need to transform its management practices in order to attract and motivate the Facebook Generation? Management expert Gary Hamel thinks so. The experience of growing up online will profoundly shape the workplace expectations of [Generation F]. If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these...
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Personality
Though hyphens are not good naming devices {they’re difficult for people to remember to use, and this is especially important for domain names}, there are other characters and symbols that can be used when naming a company. The most obvious would be numerals - So as you build your name candidate list, look beyond the 26 characters of our alphabet to embrace familiar symbols and numbers.
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Get Noticed!
Do a Google search for your Company and you’ll notice the top results include a few sites that aren’t exactly favorable to your brand. You must have a Web site dedicated to providing corporate information. It carries information for careers, investors, suppliers, and journalists.
Develop a unique Web site for each country that you do business in {and where you have a physical...
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Brand Reputation
Brand reputation management and search marketing were once very separate entities – but with the emergence of blogs, forums, social media and other user-driven content sites, they now must be performed in tandem.
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“Man’s thought has a great power. And when he comes to the realization that...”
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Mind Mastery
He is thoughtful whose mind is directed by his will, whose mind fulfills his intentions, whose mind is under the control of his intention. … Only those who have controlled the activity of their minds have given deep thoughts to the world. Those whose minds are working mechanically like a machine, or just reflecting the activity of those around them, may appear to be living beings, but the...
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Twitree →
twitree is a twitter app that visualizes your friends in a recursive tree
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Brand Offerings
Businesses also need to think about how they can get their customers excited and enthused about their brand offerings. An engaged customer will likelier share links to an organisation’s page and publish comments through social media channels. Many videos have quickly become internet sensations this way.
Creating a great viral video, however, is a lot harder than it sounds. Shampoo brand, Dove, is...
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On Branding - II
Customer networks may be difficult to understand or manage, but they can serve to build awareness, brands and customer loyalty. For instance, Coca Cola has a page on Facebook with more than 3.3 million fans. However, the page was not created by Coca Cola or its ad agency — rather, it was created by customers who are passionate about the brand and its offerings.
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On Branding
Brands are not built they are earned. You start earning that right by earning the friendship and loyalty of the people who work around you. If you earn their loyalty, they will build products and deliver services that they are proud of. Too many people think brands are built outside the organisation, brands are built inside the company so that they radiate a demand that people want to buy into
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Exposure
Whether you’re monitoring your personal brand or a major corporate brand you can learn more about your community and your consumers if you’re willing to listen and learn. I’ve discovered that the more I’m willing to listen, the easier it is for people to trust and connect. Social media and social networking has to ability to put you in front of individuals that you would never have the opportunity...
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Found !
The Russian pyramid investigator MaximYakovenko has visited several Chinese pyramid complexes and has finally been able to identify the legendary “White Pyramid” as the Liangshan Mountain, which holds the tomb of Emperor Gaozong. As such, decades of speculation and mystery have finally been answered. The actual White Pyramid is Liangshan Mountain and it is as big as Gaussman and others had...
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10 Commandments →
Thou shalt reward thy enthusiasts appropriately for sharing thine content. That may mean sponsoring a blogger. It may mean sharing some high-PR link love to someone who is talking you up. How you reward them is something to determine on a case-by-case basis, but don’t forget to do it.
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DNA - CHINA
China is setting up a DNA database to help trace missing children. The authorities are trying to tackle the people trafficking industry, which sees thousands of children stolen or sold in China every year. The preference for male heirs in Chinese society means that most of those kidnapped are boys. Parents who have lost their children have welcomed the creation of the national database after years...
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“When we take the torch of wisdom to show us our path through life, we will end...”
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Link Link LinkedIn!
Similar in some ways to other social networks like Facebook, the LinkedIn difference is that the site revolves around professionals networking, rather than your old school friends or the girl you met at a recent party.
Boasting over 39 million users from around the globe, LinkedIn is certainly a web site that’s worth looking at for anyone looking to do business.
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April 2009
33 posts
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“Are your Cells as conscious as You, of the World, and the Beauty Of Your...”
– AainaA-Ridtz A.R
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Warbler Craft
A Japanese bush warbler perching on a plum brunch is a typical motif that depicts a scene on an early spring day. In fact, what we see on plum brunches are in many cases white-eyes, not bush warblers. They are often confused because of the similarity in appearance.
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On Blogging
While blogging may not be for everyone, you may be surprised what it can accomplish, even if you’re not a gifted writer. A blog can help you to network with others in the industry, improve your name recognition, attract new clients, bring new referral business, draw more visitors from search engines and social media, and even allow you to increase your rates.
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On Consciousness
Occidental science is coming gradually to the conclusion of the esoteric philosophy of the East, that consciousness must be predicated not only of the animal and of the human being, but that it must be recognised also as extending through the vegetable on into the mineral kingdom, and that self consciousness must be regarded as the consummation of the evolutionary growth of consciousness in the...
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“Je ne veux pas changer la règle du jeu, je veux changer de jeu.”